Encore, Encore!
You've just spent over an hour singing, swaying and screaming at the top of your lungs as you watch your favourite singer/band rock it out. Suddenly, and all too soon, it's the last song, and you give all you've got left in you for this closing crowd-pleaser that brings the house down. The song ends with a “Goodnight New York/LA/Omaha/insert city name. Thank you for being such a great audience!” The singer exits the stage, the lights go down, and that's when the shrieking really starts. Why the sudden commotion? Is everyone present in the audience afraid of the dark?
Nope. You have just found yourself at that hallowed part of the show they call the Encore.
Musicians measure success by record-breaking sales, albums going platinum, Twitter followers and Facebook likes, and concerts selling out in under 30 seconds (ahem, Bieber). I don’t think it’s offensive to say that a common characteristic of most musical artists is a healthy dash of egotism. But all those measures of success I mentioned? They are all markers of popularity that occur completely removed from the artists themselves. You can’t really soak up adulation from a blog post, magazine blurb or radio interview.
The Encore is different. In the few moments before the artist re-emerges, the audience becomes desperate. Pleading, “If we haven’t been an enthusiastic enough audience, we promise we’ll be better if you just please play a few more songs. And also, haven’t you not yet played your current biggest hit? This can’t yet be over, right? Right?????”
Ariel Vered,
Music,
Walk In Radio